Introduction to Client Nurturing Program

Step 5 Record of Implementation

First Impressions Count Report

Inside the Front Door Report 

Managing your Buyer’s Side Report

Directions for Nurturing Programmes

Index of Client Nurturing Tools 

List of Tools provided for Client Nurturing Programme

Flow Chart 1a - From 1st Contact to A, B or C 

1ai   Free Report Request Follow Up Phone Scripts

1aii   General Data Capture Form

1aiii     Market Appraisal Request Follow Up Phone Scripts

1aiv     A Class Thank You for Appraisal (with Client Information Programme - CIP) 

1av   A Class General Client Checklist

Flow Chart 1b A Class Client 
From Response Call to Appraisal Appointment

Sales Champions Client Information Programme (CIP) 

1bi   Tiered Gift Schedule 

1bii   A Class Got Listing - 
Thank You for Listing Letter plus Survey

1biii  A Class Not Yet Listed - 
Thank You for Opportunity / Reinforce Benefits Letter 
plus Survey 

1biv    A Class Did Not Get Listing 
Thank You for the Opportunity Letter plus Survey

Flow Chart 1c A Class Client
From Listing to Offer

1ci      General Data Capture Form 

1cii  Buyer Data Capture Form

1ciii   Marketing Plan Checklist

1civ   Communication Plan Checklist 

Flow Chart 1d A Class Client 
Good Offer to Acceptance

1di   A Class Good Offer Letter of Recommendation

1dii  A Class Congratulations Letter

1diii  Buyer Congratulations Letter

1div  Buyer Letter to Unsuccessful Bidder

1dv Buyer Letter to Unsuccessful Buyer

1dvi  Tiered Gift Schedule 

Flow Chart 1e A Class Client Acceptance to Settlement 

1ei  A Class Vendor Settlement Checklist

1eii A Class Moving Checklist

Flow Chart 1f - Vendor 
Post - Settlement 0 - 70 Days 

1fi   A Class Post Settlement “Testimonial / Survey” Letter

1fii  A Class Post Settlement “Anything I Can Do?” Letter

1fiii Hand written “Anything I Can Do?” Card Suggestions

1fiv  Tiered Gift Schedule

1fv   Hand written Thank You Card
Suggestions 

Flow Chart 2a - Buyer 
Acceptance to Settlement 

2ai       Buyer Data Capture Form

2aii      Buyer Settlement Checklist

2aiii     Follow Up Phone Script

2aiv     Buyer Moving Checklist

Flow Chart 2b Buyer 
Post - Settlement 0 - 70 Days 

2bi       Hand written Thank You Card Suggestions

2bii      Follow Up Phone Script 

2biii     Buyer Post Settlement
“Testimonial / Survey” Letter

2biv     Buyer Post Settlement “Anything I Can Do?” Letter

2bv      Hand written “Anything I Can Do?” Card Suggestions

2bvi     Tiered Gift Schedule 

Flow Chart 3a B Class Client Response Call to Appraisal
Appointment

3ai   B Class Thank You for Appraisal (with Client Information Programme - CIP)

3aii     B Class Got Listing - Thank You for Listing Letter plus Survey

3aiii B Class Waiting Decision 
Thank You for Opportunity / Reinforce Benefits Letter & Survey

3aiv    B Class Decided Not To List Yet - Follow Up Letter No. 1

3av     Follow Up Phone Script

3avi    B Class Decided Not To List Yet - Follow Up Letter No. 2

3avii   B Class Did Not Get Listing - Thank You for the Opportunity Letter plus Survey

3aviii  Tiered Gift Schedule

Flow Chart 4a C Class / All Other Contacts not otherwise specified

4ai      Follow Up Phone Script 

4aii     General Contact Christmas Letter

Monthly My Local Newsletter Samples

My Local Newsletter Tools 

Flow Chart 5a Networking Contacts

5ai 1 Monthly phone call script  

5aii 2 Monthly phone call script

5aiii Handwritten invitation   

Monthly My Local Newsletter Samples

My Local Newsletter Tools